As mentioned before, a highly successful design has the capacity to stand out on its own. What makes gooddesign is the ability to showcase the brand and deliver its overall message in a distinct and creative way.
Any chosen design should be cohesive throughout a broad range of mediums. From brochures and business cards to video presentations and websites, the graphic design must reflect a unified, collective vision of what the company has to offer.
A cheerful pastel-colored campaign may be appropriate for a business selling children’s party favors or baby goods, but not for an accountant’s office or a law firm. The design approach has to be appropriate for the business in question.